EVP, Chief Innovation Officer, UM
Marc leads UM's global innovation practice across businesses and disciplines. In this capacity works with traditional media companies on cutting edge brand integrations, develops groundbreaking social media ideas, and works with VC's and emerging media technology start-ups to create scalable digital marketing opportunities for clients. He is based in the company's San Francisco office. Marc had spent the previous three years in a similar role at sister company McCann WorldGroup.
Before joining UM/McCann, Marc was chief operating officer of The Mill Group, the leader in commercial visual effects, and Beam.tv, the leading advertising digital asset management system. Prior to The Mill, Marc was executive vice president of strategy at Gyro International, a global leader in technology advertising and marketing. Before that time, Marc served as vice president of business development at iVast, the early leader in MPEG4 technology, and as vice president of business development and marketing at Eveo, Inc., one of the earliest use- generated content portals. Marc also worked for WPP Group, where he was an MBA Marketing Fellow and ultimately led West Coast new media strategy for the company.
Marc has a BA from Hamilton College and an MBA from Columbia Business School.
Chief Strategy Officer, Worldwide Initiative
Eric is responsible for strategic business planning and development for the network, driving strategy excellence across marketing disciplines, thought leadership and applying Initiative's performance and data-driven offerings to deliver client business results.
Prior to arriving at Initiative, Bader was President of BrandInHand, a leading mobile marketing company that he co-founded in 2007.
Bader was formerly Managing Director of Digital, at MediaVest Worldwide. Under his leadership, Advertising Age named MediaVest its Digital Media Agency of the Year in 2006. In 2007 Eric was named Mediaweek's Digital Media All-Star.
Before his tenure at MediaVest he was the head of online enterprises at CSTV Networks (now CBS College Sports) and prior to that, Eric served for seven years as Executive Director of Interactive Marketing at Ogilvy Worldwide.
Managing Partner, Business Development at UM London
Mark serves as Managing Partner at Universal McCann's UK branch. Mark has served at Universal McCann for 12 years, and now sits on the Management Board. At Universal McCann, Mark has successfully delivered Award-winning, multi-media campaigns for some of the UK's largest advertisers, including Coca-Cola GB, Bacardi-Martini, Xbox, Telegraph Media Group and MasterCard. He also runs the agency's fast-growing Business Development unit, which is responsible for new business, PR, online reputation and creative resources.
Prior to Universal McCann, Mark spent three years working in the start-up world at Booth Lockett Markin(BLM), a media independent agency, after launching his career at Proudfoot Crosby, a management consultancy company.
Mark's core strengths lie in his passion for and deep understanding of the fast evolving UK media landscape, as well as a profound knowledge of the changing agency-business model.
CMO Old Navy
Amy Curtis-McIntyre is a marketer, innovator and communicator with an impressive 20-year career where she has led efforts to establish strong consumer brands, including JetBlue, Hyatt, and Virgin Atlantic Airways, among many others.
Amy joined Gap Inc. in April, 2010 and Old Navy that following June as Senior Vice President, Marketing; in this role, she leads all aspects of marketing and brand management, including the development of strategies that continue the brand's momentum and drive deeper engagement with Old Navy's target customer. Recently, she led the launch of Old Navy Records, a new advertising campaign and fresh store experience infused with fun, original music, catchy songs and Old Navy bands.
Prior to Old Navy, Amy Curtis-McIntyre worked for Hyatt Hotels where she served in a global role as Senior Vice President, Marketing. Among her many accomplishments, Amy was a founding executive at JetBlue where she was instrumental in creating and building the brand and product positioning. During her tenure, JetBlue was named "Marketer of the Year" by Ad Age Magazine and was voted "Best U.S. Airline" by Cond� Nast Traveler readers, a distinction the airline went on to earn for six consecutive years.
Amy is a graduate of the University of Massachusetts.
General Manager, Worldwide Marketing, Microsoft Bing.
Eric is currently General Manager for Bing Marketing, launching the new Microsoft search brand. Eric is driving growth thru a mix of direct response, brand and partnership marketing. Over his 10 year tenure with Microsoft, Eric has held senior positions including general manager of Global Marketing for the Microsoft Advertising Team including MSN, Live.com, Xbox Live and all other Microsoft advertising-funded properties. He also managed the global rollout of Microsoft adCenter, the company's advertising platform. Furthermore, Eric developed and launched the iconic MSN Butterfly, and had roles in Microsoft's Corporate Group focusing on marketing covering international markets and the company's LCA group in Washington DC.
Eric joined Microsoft in March 1998 from Ogilvy & Mather. He played a key role in launching the award-winning worldwide e-business campaign that successfully revitalized the IBM brand. Between stints at Microsoft, Eric was CMO/CRO of Heavy Corporation, managing all Sales, Marketing and business development for the company.
Eric has received numerous honors during his career. He was the recipient of the prestigious "Chairman's Award," an internal Microsoft honor bestowed only to exceptional employees.