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Action Movie Sequel Reaches Super Fans with ShareGraph™

Campaign Background

A major movie studio was looking to increase social media engagement for the premiere of an upcoming action movie sequel. The studio wanted to use RadiumOne's real-time ShareGraph™ targeting capabilities to find super fans and action movie aficionados across display and mobile.

Media Objective

Increase awareness for the movie premiere and encourage engagement on the movie's Facebook page

Campaign Goal

Drive CTR above industry benchmarks for entertainment

RadiumOne Solution

  • Joined Via.Me to share photos and video clips from the movie with new Via.Me fans and their existing followers on Facebook and Twitter
  • Utilized Po.st to shorten links in order to track activities around shared content
  • ShareGraph™ amplified the target audience to find super fans and their closest social connections
  • Maximized presence by running standard display banners across desktop and mobile platforms for optimal awareness in the marketplace

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Results

  • Exceeded client CTR benchmarks by 70% due to Po.st and Via.Me integration, allowing RadiumOne to target users based on Facebook and Twitter engagements
  • ShareGraph™ increased active audiences by 10x across mobile
  • The studio continues to run theatrical and home entertainment campaigns with RadiumOne

"When we paired our current social media efforts with RadiumOne's tools, we were able to acquire new fans, receive detailed audience insights and boost campaign performance. It was an added bonus that ShareGraph™ was able to identify new audiences across display and mobile."

-VP, Digital at movie studio

For more information about how to take advantage of RadiumOne's ShareGraph™ technology, please send us an email at sales@radiumone.com.