© RadiumOne 2014

Our Data & Technology has Consumer Behavior down to a Science Because Actions Monetize Louder Than Words


Unique Features

Data Management Platform (DMP)

Our natively developed multi-channel Data Management Platform (DMP) gives marketers control over big data by making immediate sense of their audiences’ real-time behaviors. When data and delivery aren’t separated, real-time drop off conversions soar. Our stacked model, Data + DMP + DSP, makes sure these components are seamlessly integrated and never live separate lives, while our ShareGraph™ software focuses on audience expansion.

Demand-Side Platform (DSP)

Our Demand-Side Platform (DSP) delivers precise audience targeting in real-time, enabling the delivery of optimized messaging across paid, owned, and earned channels. Our DSP is designed to deliver hyper-targeted messaging instantaneously so marketers can drive response rates and amplify their audience. Our DMP and DSP work together to automatically aggregate, book, analyze, and optimize all forms of digital media across channels.

Patented Audience
Amplification Algorithms

ShareGraph™ is patented, proprietary software that analyzes behaviors (they speak louder than words and demographics) using a variety of algorithms to identify users connected to your seed audience and amplify these newly identified segments. ShareGraph™ lives inside DMP, where it continually evaluates behaviors and the data generated by our Po.st sharing tools.

Real-Time Data Acquisition Platform (DAP)

Our Po.st shortener, Po.st social sharing and Mobile Connect tools use data to enable marketers to get more insight, audience scale, and monetization across social platforms for web and mobile. Our proprietary sharing tools allow for advanced social tracking and power sharing to increase site traffic, paid media performance, and decrease customer acquisition costs. Implementing our Po.st tools and Mobile Connect SDK with fidelity will breed robust social insights and tap the limitless reach potential that spreadable media offers.

Success Stories

  • 4X HIGHER ENGAGEMENT
    MAJOR CPG ADVERTISER

    Advertiser Challenge

    • Increase ad engagement and website trafficStrategy

    Solution

    • Programmatic campaign, combining client CRM data with RadiumOne proprietary social sharing data

    Result

    • 4x higher engagement than campaign average
  • BEAT ACQUISITION GOAL BY 82%+
    FOR FROZEN FOOD BRAND

    Advertiser Challenge

    • Drive online sweepstakes entries

    Solution

    • Programmatic ad campaign across:
      • Display
      • Mobile
      • Affiliates
      • Offer Wall

    Result

    • Exceeded CPA goal by over 82% by delivering at $.46
    • Beat sweepstakes registrations goal by 12%
  • BEAT MOBILE CLICK-THROUGH RATE GOAL BY 73% FOR CONSUMER ELECTRONICS RETAILER

    Advertiser Challenge

    • KPI 0.14% CTR

    Solution

    • High engagement mobile video
      • Pre-roll
      • Interstitial
    • Location and interest based targeting
      • Tech gadget enthusiasts
      • Geo-targeting based on US store locations

    Result

    • Drove a 0.65% CTR, beat goal by 73%
  • BEAT COST PER LEAD BY 46%
    FOR ONLINE RETAILER

    Advertiser Challenge

    • Drive account signups with $23 CPL goal

    Solution

    • Activated programmatic advertising using:
      • Negative retargeting of prospects based on past site visits
      • Amplification of scaled custom segments based on IP expansion and domain targeting using RadiumOne’s ShareGraph™ algorithms

    Result

    • Delivered #1 performing solution among all media partners, producing 10,312 new shopping account signups
    • Produced a $16 CPL, beating goal by 46%