Strategy

To maximize awareness of these airport specific and limited time airfares, RadiumOne Mobile recommended a combination of high impact Rich Media units developed in collaboration with PointRoll Mobile. By leveraging the interactivity of a Rich Media unit, users were provided the option to price flights across a variety of dates and destinations, or even watch a brief video, without ever having to leave the native application.

Leverage RadiumOne's patent-pending Sharegraph™ technology to identify frequent business and leisure travelers residing in specific Designated Market Areas (DMA). Delivery was concentrated across a roster of mobile apps consisting of premium Business, News, Travel and Lifestyle related content. Through precise DMA, geo-targeting, and by further avoiding content discordant with any negative airline related news, RadiumOne Mobile targeted the audience with precision and scale.