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Success Stories
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View our case study on Entertainment
Case Study on entertainment
Strategy
- Mobile campaign ran across our US region on all mobile devices and platforms, to maximize the penetration
- Features used:
- Integrated click-to-play video teaser clips of the show plus "Add-to-Calendar" prompts to remind users about date and time of the premier
- Mobile audience targeting:
- Audience was segmented relevant to the show's genre to mirror the demographic that comprised the majority of viewership
- Culturally-savvy urban dwellers and within a specific income bracket target
- Category targeted to News, Finance, Culture, Entertainment, City Guide, Restaurant and Humor publications
Results
The campaign delivered above-average engagement with an average CTR of 3% across all media. The video ads on the iPad showed the highest level of engagement, with a CTR of 3.09%. The "Add-to-Calendar" feature drove high engagement and helped produce a strong opening night for the show.