Do you know who your friends are? Are they really the 250 people you've listed as "friends" on a social network? Or is your circle of close personal connections actually much smaller?
The fact is, a social network can be a bit like a giant address book, a way of keeping our contacts up-to-date. But the truly close—and for marketers, valuable—connections occur among people who are actively sharing their lives with each other.
Sharing is caring
The entire Web has become social, allowing us to share content and experiences across the open Web with the people who matter most to you. Close personal connections aren't about "checking in" on social networks. Instead, true connections happen when people share experiences, passions, and opinions on sites that really mean something to them.
At RadiumOne, we track and evaluate the sharing that takes place among consumers who demonstrate these close social connections. We call this the ShareGraph™.
It's all about relevance
We use the ShareGraph™ to serve extremely relevant ads to consumers. The more often strong connections interact on the open Web, the more ShareGraph™ can point us to ads they might want to see and potentially share.