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RadiumOne Acquires Focal Labs, Photo Sharing App Developer and Platform

Focal Labs Acquisition Adds Product Development Talent, Technology and Consumer App Expertise

SAN FRANCISCO, CA - December 14, 2011 - RadiumOne (http://www.radiumone.com) today announced the acquisition of Focal Labs, a technology platform and developer of the photo sharing and geo location apps Clixtr and PicBounce.

Through acquiring Focal Labs, RadiumOne will gain important social sharing insights for its ShareGraph™ platform, which analyzes anonymous user connections in real-time and finds new audiences that legacy ad networks miss. In addition, Focal Labs' expertise in developing consumer apps will benefit RadiumOne's strategy for creating first-party products.

"Consumers are sharing more and more every day," said Gurbaksh Chahal, founder and CEO of RadiumOne. "In fact, more than 15 billion items are shared every day across the Open Web – many of which are photos. Focal Labs' skill and passion for building elegant and successful mobile apps - as demonstrated by millions of downloads of Clixtr and PicBounce over the past three years - was very attractive to us and will complement our first-party product strategy."

"RadiumOne and Focal Labs share a common vision of creating innovative tools and services that drive sharing and harness social sharing insights to provide better experiences for consumers and advertisers," said Fergus Hurley, Focal Labs founding CEO. "We can't wait to join the RadiumOne team and bring the innovations we developed for Clixtr and PicBounce to the RadiumOne platform."

"RadiumOne's vision for understanding the connected consumer - online and in the mobile world - is aligned perfectly with our vision at Focal Labs, especially when combined with the power of ShareGraph™," said Focal Labs co-founder Brad Smith.

The Focal Labs team will focus on developing first-party sharing products for consumers with the greater resources of RadiumOne.

About RadiumOne, Inc.

RadiumOne is the first online ad network to leverage anonymous social data in real-time. Thanks to its proprietary ShareGraph™ technology, RadiumOne is able to identify audiences that legacy ad networks miss. Since launching in 2010, more than 200 Fortune 500 brands have achieved unprecedented efficiency and scale through working with RadiumOne. Headquartered in San Francisco, with offices in New York, Boston, Chicago, Los Angeles, London, and Paris, RadiumOne was founded by online advertising pioneer Gurbaksh Chahal and has raised $33.5 million from Crosslink Capital, Adams Street Capital, Trinity Ventures, DFJ Esprit and Stanford University. More information about RadiumOne can be found at www.radiumone.com.

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