Last updated: March 27, 2015
About Our Advertising Services
RadiumOne provides online display, mobile, video, and social advertising services. In order to provide our services, we buy advertising space from hundreds of websites and mobile applications around the world and resell it in targeted packages to advertisers and agencies (“Targeted Advertising”). Targeted Advertising is displayed (a) on the browsers of devices such as computers, laptops, tablets or smartphones or (b) inside mobile applications. Users benefit from Targeted Advertising by receiving advertisements (“ads”) which are more interesting and relevant than untargeted ads, while advertisers benefit through the more efficient delivery of ads to interested Users.
Targeted Advertising is based on data that does not personally identify you and is collected from your devices as described below in “What Information We Collect”. Data used in Targeted Advertising may range from your (i) interests, (ii) similarities to other Users, (iii) general demographic information, and (iv) general geographic location. This non-personally identifiable information may be used to classify Users who are most likely to respond to an ad. We do not intentionally collect information that identifies you (such as your name), financial information (such as credit card information), health information (such as information about your physical or mental health or condition), or any “sensitive personal data” as defined by national implementations of the EU Data Protection Directive.
What Information We Collect
The information we collect falls into two categories – Browser-Based Data and Mobile App-Based Data.
For information about opting out from the collection of Browser-Based Data and Mobile App-Based Data, please visit the Opting Out section by clicking here.
Mobile Application-Based Data
Other Sources of Information
How We Use and Disclose Information
Authorized service providers provide us with hosting and other services. To the extent it is necessary for these service providers to fulfill their obligations to us, these service providers may have access to non-personally identifiable User information. However, we contractually require these service providers to safeguard User information and generally limit their use of User information to the purpose for which it was shared.
Browser-Based Data Collection
You can opt out from receiving RadiumOne Targeted Advertising based on data collected via your browser by doing one of the following:
Please note that if you disable all cookies via your browser settings (see below), change the browser on the device from which you opted out of RadiumOne Targeted Advertising, or use a different device, you will need to opt out again from receiving cookies.
When you opt out, we will stop (a) collecting information about your interests via your browser and (b) serving you Targeted Ads based on the data collected via your browser.
We will subsequently place a piece of data in your browser’s cookie that tells us that you have opted out of RadiumOne; it does not contain any data about you except for the fact that you have opted out. We need this cookie in place so that we know not to collect information about your interests and serve you interest-based targeted ads in the future.
Mobile Application-Based Data Collection
Open the Google Settings app on your device
Devices with iOS 6 and above use Apple’s Advertising Identifier. To learn more about limiting ad tracking using this identifier, visit the Settings menu on your device as follows:
iOS 7 or higher – Choose Settings > Privacy > Advertising
iOS 6 – Choose Settings > General > About > Advertising
When you opt out, we will stop (a) collecting information about your interests via your mobile applications and (b) serving you Targeted Ads based on the data collected via your mobile applications.
Please note that opting out of either Browser-Based or Mobile Application-Based Data Collection does not mean you will not see ads online, but only that RadiumOne will not tailor ads based on your interests.
RadiumOne maintains all server log data and stored data for a period of up to 24 months to comply with audits, court order or law enforcement inquiries. After 24 months, all of the stored data is destroyed. Summarized data is kept indefinitely. Summarized data is aggregated statistical data (impressions, clicks, and conversions) used for financial reporting purposes. If we hold personal information about you, we will only keep it for as long as it is necessary for the purposes for which we collect and process it.
We will take reasonable steps to put in place appropriate technical and organizational measures to preserve the integrity and security of User information and to prevent the unauthorized or unlawful processing of personal information and the accidental loss, destruction, or damage to personal information. These measures include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store data.
In the Event of Merger or Sale
In the event that RadiumOne is acquired by or merged with a third-party entity, we reserve the right to transfer or assign the information that we have collected from Users as part of such merger, acquisition, sale, or other change of control.
RadiumOne’s websites, products, and services are neither developed for, nor directed at, children under the age of 13. With respect to the Children’s Online Privacy Protection Act (COPPA), RadiumOne does not knowingly collect personal information from nor employ or offer targeting towards children under the age of 13. If you believe your child, who is under the age of 13, has provided RadiumOne with personal information or registered at one of RadiumOne’s websites, please contact us at firstname.lastname@example.org, and we will use reasonable efforts to remove that information from our records.
RadiumOne Site Privacy Practices
Disclosure by Legal Necessity
RadiumOne may disclose your personal information if: (i) required by law or in the good-faith belief that such action is necessary to comply with applicable laws; (ii) we believe, in good faith, that such action is appropriate or necessary to take precautions against liability; or (iii) such action is necessary to protect our, our Users’ or third parties’ rights. In such circumstances we may disclose your personal information to law enforcement agencies, regulatory organizations, courts or other public authorities
Users from the European Economic Area (“EEA”) and Australia
If you are based in a country in the EEA or Australia, and we hold personal information about you, the controller of your personal information is RadiumOne UK Ltd, a company incorporated in England and Wales (company no: 07474165) whose registered office is located at 1 Heathcock Court, London WC2R 0NT, United Kingdom.
Links to Other Websites
Our Site may also contain links to other websites for your convenience and information. These websites may be operated by companies not affiliated with RadiumOne. Linked websites may have their own privacy policies or notices, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content, your use, or the privacy notices of such websites.
Your Privacy Rights
You may ask us at any time to provide you a copy of the personal information that we hold about you (if any) by emailing us at email@example.com or by writing to us using the contact details provided below. We may need to apply a charge to cover the cost of dealing with a request to provide you a copy of your personal information.
If you believe that we hold inaccurate personal information about you, please email us at firstname.lastname@example.org or write to us using the contact details below, so we can correct it.
If you are based in the United States or a country outside Europe:
55 Second St.,
San Francisco, CA 94105
If you are based in Europe or Australia:
RadiumOne, UK Ltd.
1 Heathcock Court
London WC2R 0NT