Luxury Retail's Digital Moment
There are a growing number of opportunities to reach high-end audiences with money ready to spend. Luxury retailers continue to integrate display advertising with other digital channels that merge mobile, web, video, and social advertising in real time. This survey brings to light incredibly productive digital marketing strategies and tactics.
The Light and Dark of Social Sharing
Dark Social is the primary form of consumer sharing globally. Advertisers and publishers have an exciting opportunity to harness Dark Social and short URL sharing to understand consumers’ interests and intent to act on the insights in real time. The result is significantly improved ROI of social media and digital marketing investments.
Beacons: A Pixel for the Real World
By now, you have heard the pitch hundreds of times. I’m entering my favorite coffee shop, and suddenly my phone goes berserk in my pocket. I pull it out to discover a message for 10% off my next latte! While this example is often…
Solving Marketers' Cross-Channel Digital Conundrum
Marketers have a cross-channel digital conundrum because the consumers they want to connect with distribute their attention across devices and channels. They use the regular web, the mobile web, and mobile apps…