When we first entered the industry, our chief objective was to fix the demand equation and provide developers with an alternative to affiliate offers. We have since sourced over 300 direct campaigns from advertisers like Coca-Cola, Microsoft, and Nike. And with a huge direct sales force in place, we have become a trusted partner for the industry's leading developers.
We also wanted to innovate on the "offer wall," a tired list format that only 1-3% of game players ever see, let alone use. We responded with a wide array of ad formats, such as the Brand Bar (which is visible to 100% of users), video ads (we have the strongest supply in the industry), in-game campaigns (we have sourced direct integrations with leading brands), and mobile.
Not surprisingly, a better experience for users yields higher revenue for you. In head-to-head comparisons, RadiumOne delivers up to 20-40% higher eCPMs than the competition.
Additionally, our game development Partners report that consumers return to their games more frequently, generating incremental revenue and increasing a consumer's positive perception of the game.
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