Every day, consumers generate more than 18 billion sharing events across the Web and mobile devices. Zuckerberg's Law of Sharing is in full effect.
RadiumOne's intelligence layer, ShareGraph™, is built to take advantage of this dynamic Big Data environment. Our patent-pending, machine-learning algorithms continually analyze millions of sharing events, turning Big Data into new audience segments in 20 milliseconds or less.
No other platform can build new audiences at this speed and scale.
The Social Graph and ShareGraph™ Explained
Social networks such as Facebook, LinkedIn, Twitter and many others have broken down the physical and geographical barriers, enabling people to connect, create, and share content much more easily then ever before. Here are key differences between the Social Graph and ShareGraph.
The Social Graph
Simply put, the Social Graph represents your relationships and interpersonal connections in both the physical and digital worlds. Your social graph defines your personal, family and work communities. When you connect to friends in these respective communities online, you create explicit connections that recreate your social graph in the digital word.
ShareGraph™ is RadiumOne's audience intelligence layer. ShareGraph analyzes social and behavioral signals from across the web and mobile as well as offline transactions of over 700 million users and determines attributes such as purchase intent and connection strengths with other users. Based on this information, ShareGraph continuously creates and calibrates new audience segments, in real-time, enabling brands to understand a user's path to purchase, thereby reducing waste and improving ROI from their digital budgets, vital for today's multi-channel approach to digital advertising.