The Dark Side of Mobile Sharing
What marketers need to know about social sharing and mobile devices
84% of consumers’ outbound sharing from publishers’ and marketers’ websites now takes place via private, Dark Social channels such as email and instant messaging. And yet over 90% of social marketing ad budgets goes directly to social networks. Our “Dark Side of Mobile Sharing” white paper explains how marketers can use Dark Social sharing activity to fuel better paid media results.