Our natively developed multi-channel Data Management Platform (DMP) gives marketers control over big data by making immediate sense of their audiences’ real-time behaviors. When data and delivery aren’t separated, real-time drop off conversions soar. Our stacked model, Data + DMP + DSP, makes sure these components are seamlessly integrated and never live separate lives, while our ShareGraph™ software focuses on audience expansion.
Our Demand-Side Platform (DSP) delivers precise audience targeting in real-time, enabling the delivery of optimized messaging across paid, owned, and earned channels. Our DSP is designed to deliver hyper-targeted messaging instantaneously so marketers can drive response rates and amplify their audience. Our DMP and DSP work together to automatically aggregate, book, analyze, and optimize all forms of digital media across channels.
ShareGraph™ is patented, proprietary software that analyzes behaviors (they speak louder than words and demographics) using a variety of algorithms to identify users connected to your seed audience and amplify these newly identified segments. ShareGraph™ lives inside DMP, where it continually evaluates behaviors and the data generated by our Po.st sharing tools.
Our Po.st shortener, Po.st social sharing and Mobile Connect tools use data to enable marketers to get more insight, audience scale, and monetization across social platforms for web and mobile. Our proprietary sharing tools allow for advanced social tracking and power sharing to increase site traffic, paid media performance, and decrease customer acquisition costs. Implementing our Po.st tools and Mobile Connect SDK with fidelity will breed robust social insights and tap the limitless reach potential that spreadable media offers.