RadiumOne Holiday Data Report 2016:

Unlocking the Value of the Holidays

The Holidays are a crucial time for any brand marketer. Consumers are not only shopping more than at any other time of year, but they also spend more time consuming media online and on TV, and they share more online content with their friends and family. Our latest Holiday Data Report explains what marketers need to know in order to forge connections that matter during this year’s Holiday season.

holiday-sharing-chart-v2-b

Key Takeaways

RadiumOne’s Holiday Data Report identifies three key strategies to help marketers maximize their promotions during the Holidays:

Understand consumer’s holiday shopping behaviors.
Know the importance that smartphones, tablets, laptops and desktops play in both researching and purchasing holiday gifts.

Increase promotions across all screens.
While TV advertising is certainly effective during the holidays, marketers cannot ignore the increased media consumption on smartphones, tablets, and other devices.

Deliver holiday content that consumers will want to share.
Make it easy for consumers to share pictures, videos, gift ideas and other festive content.

Key Takeaways

RadiumOne’s State of Mobile Acquisition report identifies three key strategies for marketers to acquire more high-value mobile users:

Focus on the segment driving the majority of your revenue. Start with in-app analytics to get to know your cohorts, zooming in on the behaviors and characteristics of your highest value users.

Marketers should look outside their own app for signals. To truly get to know your high-value users, take in data from the entire ecosystem, including 3rd party apps and web sites, to see how they act “out in the wild.”

Target high-potential users with both in app and mobile web advertising campaigns. These signals will help you to focus your ad spend on users that are most likely to be high-value.

Key Takeaways

RadiumOne’s State of Mobile Acquisition report identifies three key strategies for marketers to acquire more high-value mobile users:

Focus on the segment driving the majority of your revenue.

Start with in-app analytics to get to know your cohorts, zooming in on the behaviors and characteristics of your highest value users.

Marketers should look outside their own app for signals.

To truly get to know your high-value users, take in data from the entire ecosystem, including 3rd party apps and web sites, to see how they act “out in the wild.”

Target high-potential users with both in app and mobile web advertising campaigns.

These signals will help you to focus your ad spend on users that are most likely to be high-value.

State of Mobile Acquisition Report

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