Turn in-app behavior into customer insights and targeted advertising
Mobile Analytics (also known as ConnectTM) is a complete solution for understanding the full user experience of your mobile app, from installation and engagement to conversion and retention. Unlike other mobile app analytics and management tools, all of the data you collect can be activated immediately in cross-channel digital marketing campaigns—across both web and in-app advertising—to help you reach both new and existing users.
Product Managers: Understand the consumer journey and increase engagement
Getting new people to be engaged with your app is always challenging. To do that efficiently, you need to know their pain points when using your app, what actions drive deeper engagement and what actions leads to increased conversion and retention.
Brand Managers: Leverage consumer signals for more effective messaging
Our mobile analytics tools allow you to build personalized marketing messages for your brand and run in-app campaigns, so you can drive deeper customer engagement.
Advertisers, Marketers and Agencies: Deploy in-app data through digital ad strategies
Mobile Analytics allows you to leverage mobile insights to help you utilize the right type of media buying tactics to help you acquire high-value customers across desktop, tablet and smartphone inventory while improving your Return on Ad Spend (ROAS).
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