Turn in-app behavior into customer insights and targeted advertising

Mobile Analytics (also known as ConnectTM) is a complete solution for understanding the full user experience of your mobile app, from installation and engagement to conversion and retention. Unlike other mobile app analytics and management tools, all of the data you collect can be activated immediately in cross-channel digital marketing campaigns—across both web and in-app advertising—to help you reach both new and existing users.


Product Managers: Understand the consumer journey and increase engagement

Getting new people to be engaged with your app is always challenging. To do that efficiently, you need to know their pain points when using your app, what actions drive deeper engagement and what actions leads to increased conversion and retention.

Brand Managers: Leverage consumer signals for more effective messaging

Our mobile analytics tools allow you to build personalized marketing messages for your brand and run in-app campaigns, so you can drive deeper customer engagement.


Advertisers, Marketers and Agencies: Deploy in-app data through digital ad strategies

Mobile Analytics allows you to leverage mobile insights to help you utilize the right type of media buying tactics to help you acquire high-value customers across desktop, tablet and smartphone inventory while improving your Return on Ad Spend (ROAS).


Deferred Deep-Linking

Drive your users to the content they want deep within your app on first launch, in the app store, or on a website.

Install Tracking

Understand where your new users are coming from and how well your marketing efforts are leading to app installs.

User Analytics

Track user interactions and analyze behaviors in granular detail with segmentation, funnel, retention, cohort, revenue and comparison reports.

Advertising Insights

Surface detailed source, cost and quality insights on your user acquisition campaigns across thousands of media suppliers.

Data Activation

Model your audiences, drive awareness, acquire new users and engage existing or lapsed customers with ads in 3rd-party media using the real-time data captured from your app.

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