State of Mobile Acquisition Report

Find More High Value Users

The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest State of Mobile Acquisition report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.

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Key Takeaways

RadiumOne’s State of Mobile Acquisition report identifies three key strategies for marketers to acquire more high-value mobile users:

Focus on the segment driving the majority of your revenue.
Start with in-app analytics to get to know your cohorts, zooming in on the behaviors and characteristics of your highest value users.

Marketers should look outside their own app for signals.
To truly get to know your high-value users, take in data from the entire ecosystem, including 3rd party apps and web sites, to see how they act “out in the wild.”

Target high-potential users with both in app and mobile web advertising campaigns.
These signals will help you to focus your ad spend on users that are most likely to be high-value.

Key Takeaways

RadiumOne’s State of Mobile Acquisition report identifies three key strategies for marketers to acquire more high-value mobile users:

Focus on the segment driving the majority of your revenue. Start with in-app analytics to get to know your cohorts, zooming in on the behaviors and characteristics of your highest value users.

Marketers should look outside their own app for signals. To truly get to know your high-value users, take in data from the entire ecosystem, including 3rd party apps and web sites, to see how they act “out in the wild.”

Target high-potential users with both in app and mobile web advertising campaigns. These signals will help you to focus your ad spend on users that are most likely to be high-value.

Key Takeaways

RadiumOne’s State of Mobile Acquisition report identifies three key strategies for marketers to acquire more high-value mobile users:

Focus on the segment driving the majority of your revenue.

Start with in-app analytics to get to know your cohorts, zooming in on the behaviors and characteristics of your highest value users.

Marketers should look outside their own app for signals.

To truly get to know your high-value users, take in data from the entire ecosystem, including 3rd party apps and web sites, to see how they act “out in the wild.”

Target high-potential users with both in app and mobile web advertising campaigns.

These signals will help you to focus your ad spend on users that are most likely to be high-value.

State of Mobile Acquisition Report

NOTE: DEACTIVATED