Partner Overview: Kochava
Here at RadiumOne we’re proud of our strategic partners and enjoy taking the opportunity to highlight them whenever possible. Our partner ecosystem supports RadiumOne’s data-driven Consumer-Powered Marketing approach. Within our “Identify” capabilities of capturing and understanding consumer digital behaviors, mobile attribution partners are a key component to help develop our elite set of mobile analytics tools. Currently, RadiumOne is partnered with several mobile attribution companies, one of which is Kochava.
Kochava’s enterprise platform provides mobile marketers with advertising attribution, app store analytics, and in-app marketing. The integration with Kochava allows RadiumOne clients to utilize Kochava’s data through our media activation platform.
Use cases of our partnership include:
- Attribution – attribute impressions, ad clicks, app installs, re-engagement campaigns, and in-app events to validate campaign performance by media partners.
- Integrated Stack – Kochava has a considerable SDK footprint, allowing RadiumOne’s integration to pull audience segments and user activity data for mutual client’s apps.
“Real-time mobile engagement allows marketers to improve business outcomes like never before. By eliminating points of friction, RadiumOne brings marketers one step further, allowing them to leverage and act on the attribution data Kochava captures. Hats off to the RadiumOne team for helping to reduce the complexity of the mobile ecosystem,” said Charles Manning, CEO of Kochava.
So Why is This Partnership Important?
In the continuously growing data-driven marketing space, it’s challenging for marketers to keep abreast of every type of data, media and measurement provider, never mind the variety of partnerships that each of them offers. The RadiumOne partner ecosystem provides our customers and prospects with easy, up-to-date information on the additional support and services available to ultimately provide the best results for their marketing objectives.
For more information about RadiumOne’s Partner Ecosystem, along with our full list of strategic and technology partners, please visit www.radiumone.com/partners. If your company is interested in learning more about becoming a partner with RadiumOne, please email firstname.lastname@example.org