Integrated data, media and measurement solutions for Consumer-Powered Marketing™
Data-driven marketers rely on many tools to understand consumer behavior and tie it to digital strategy. RadiumOne maintains an ecosystem of integrated, best-in-class marketing and advertising technology partners to make it simple for brands to capture, analyze and activate their data and drive measurable results.
Harness solutions that combine RadiumOne and partner technologies to identify consumer behaviors, build predictive models, and run powerful marketing campaigns. The RadiumOne Partner Ecosystem supports Consumer-Powered Marketing™ by:
RadiumOne-integrated analytics, data capture and data management technologies that make it easy for marketers to identify important signals of consumer engagement and intent from paid, earned, shared and owned channels.
- Tag Management
- Social Media Management
- App-Install Attribution
- Customer Data Platforms
- DMPs and Data Providers
- Marketing Clouds
- Cross-Device Identity
Software applications that make it easy for digital marketers and IT professionals to deploy and manage their vendor tags at scale via a point-and-click interface, with no website coding required.
Social Media Management
SaaS solutions that help marketers connect multiple social media accounts and manage, monitor and analyze interactions from a single dashboard.
Measures the impact of mobile advertising campaigns by associating online interactions with mobile app installs.
Customer Data Platforms
Provides a single collection point and management console for customer data and digital events, as well as integrations to share that data with analytics, marketing automation, and other tools instantly.
DMPs and Data Providers
Data warehouse software that ingests, stores, and analyzes audience segment and marketing data, including cookie IDs and device IDs.
Integrated marketing software suites for connecting with known customers and prospects via owned-media channels, and managing account and transaction history.
Data solutions that match anonymous consumers to the many platforms (e.g., web, app) and devices (e.g., laptop, smartphone, tablet) they use.
Media, measurement, and advertising technologies that work seamlessly with the RadiumOne platform to activate marketing strategies, reach and engage high-value customers, and evaluate marketing campaign performance.
- In-Store Attribution
- Multi-Touch Attribution
- Dynamic Creative Optimization (DCO)
- Ad Servers
- Brand Studies
- Audience Measurement
Measures the effect of advertising and marketing campaign exposure on real-world behavior (e.g., in-store visits) by matching campaign impressions and foot traffic conversions with device movement data.
Measures the impact of advertising and marketing campaigns by attributing all online touchpoint events to online conversions. Can be either fractional (equal weight assigned per event) or probabilistic (algorithms assign specific events conversion credit).
Dynamic Creative Optimization (DCO)
An automated and rules-driven approach to customizing, personalizing and delivering advertising to highly specific demographics or channels.
Provides software to websites and advertising companies to optimize and monitor advertising campaigns by delivering ads to users, managing the advertising website space and providing ad counting and tracking systems.
Large-scale, data-driven digital media aggregators that facilitate the buying and selling of advertising inventory by marketers, agencies, and technology vendors.
Determines the degree to which digital advertising campaigns were delivered according to media-quality rules prescribed by marketers, including brand safety, viewability, invalid traffic, and reach.
Measures the extent to which consumers recall exposure to a brand and/or product.
Measures and analyzes the demographic composition of audiences exposed to advertising and marketing campaigns.