ITV Strikes Programmatic Deal with RadiumOne
AdSync+ Will Expand Audience Reach for Advertisers
LONDON, UK — November 19, 2015 – ITV Commercial today announced a new partnership with RadiumOne, a leading global marketing technology company providing programmatic audience buying solutions for the world’s top brands and agencies.
The collaboration will see ITV launch AdSync+, which, by linking ITV’s broadcast output to RadiumOne’s unique sharing data capability, will allow ITV’s TV advertisers to reach their desired audiences simultaneously across other devices and online environments.
Advertisers will be able to target audiences based on their levels of engagement, sharing and viewing behaviours and will have access to over 30 billion sharing events per month.
Simon Daglish, ITV Commercial’s Deputy Managing Director, announced the partnership at the ITV Gala yesterday evening. He said, “RadiumOne’s deep understanding of cross-platform ad solutions and their unique lens on audiences through sharing data, makes them the perfect partner to help us deliver further value to our advertisers across multiple platforms.”
Rupert Staines, RadiumOne’s Managing Director EMEA said, “This partnership is all about us helping advertisers connect their TV audiences everywhere. Our unique audience lens based on online sharing behaviour sees us take ad sync’ing capabilities to a whole new level, helping TV advertisers increase their reach whilst connecting with online users across any device.”
Several blue-chip advertisers have already signed up for AdSync+, with the first brand campaign due to go live week commencing 23rd November.
RadiumOne is a leading global marketing technology company providing programmatic audience buying solutions for the world’s top brands and agencies. RadiumOne’s platform connects brands to their next customers by incorporating valuable, proprietary data about behaviors, actions and interests demonstrated by consumers through the company’s proprietary mobile and desktop software. Using insights and data intelligence, RadiumOne helps marketers activate customer engagement in real-time across different devices, locations and screens. Based in San Francisco, RadiumOne has offices across the US, Canada, Europe and Asia Pacific. To learn more about RadiumOne, please visit http://www.radiumone.com.