RadiumOne Receives UK and European Certification on Programmatic Procedures and Processes

LONDON, UK  June 17, 2015 Programmatic media specialists RadiumOne continue to blaze a trail in promoting greater trust in digital advertising, after receiving UK and European brand safety and online behavioural advertising (OBA) certifications for the JICWEBs and EDAA initiatives.

RadiumOne had its DTSG Seal of Compliance renewed by the UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirming it meets industry-agreed standards to help protect brands’ safety online.

The JICWEBS Seal followed independent verification from leading independent industry auditor, ABC. It confirms RadiumOne’s advertising placement policies and processes meet the Digital Trading Standards Group’s (DTSG) Good Practice Principles for the Trading of Digital Display Advertising to reduce the risk of online ads being served next to inappropriate or illegal content.

The Good Practice Principles aim to inject greater transparency into the UK digital display market, ultimately giving brands greater assurance that their advertising is more likely to reach the right audience and isn’t associated with content that could jeopardise brand reputation.

RadiumOne also received the European Interactive Digital Advertising Alliance (EDAA) Trust Seal from ABC, certifying the company is fully compliant with the Self-Regulatory Online Behavioural Advertising programme. In particular, that it’s compliant with industry agreed standards relating to the use of consumer segmentation, consumer opt-outs and privacy policies and how these policies are communicated to web users on a day to day basis.

“This double certification from ABC to the industry standards set by JICWEBS and the EDAA, highlights our company’s total commitment to improving how online advertising is traded and delivered,” said Mark Cooper, Operations Director at RadiumOne. “As a wholly agnostic marketing technology platform we constantly assess the important issues of brand safety, viewability and fraud. To that end, our partners including Integral Ad Science, Moat, Forensiq & comScore help us meet the highest possible standards as independently verified by ABC.

“Advertisers are demanding greater transparency about where their ads are placed, how their ads are viewed and measured and how data is used and protected. It’s great to be seen as the gold standard in the programmatic marketplace.”

Jerry Wright, ABC Chief Executive, said: “We’re delighted to have verified RadiumOne as compliant with both the JICWEBS Digital Trading Standards Group Good Practice Principles and the EDAA’s Self-Regulatory OBA Programme. Through our certification, they’ve demonstrated both their expertise and commitment to working to industry agreed standards. Independent certification helps to raise standards across the industry and will provide RadiumOne’s clients greater confidence in their systems and processes.”

About RadiumOne

RadiumOne unlock the power of sharing. We collect and interpret data on consumer preference and intent by analysing what they’re sharing online. We then provide advertisers, publishers and rights holders with the ability to act on this knowledge programmatically in real time. http://radiumone.com

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Alex Burmaster
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