RadiumOne Unveils Partner Ecosystem to Help Marketers Unlock and Activate Customer Data
New program offers over 70 integrated, best-in-class partners to help brands better understand consumer and customer behavior to drive marketing success
SAN FRANCISCO — December 6, 2016 – RadiumOne, the only data-driven marketing technology company helping brands connect activity across paid, earned, shared and owned channels to find high-value customers, today unveiled its new partner ecosystem. The company has worked with its clients to select and integrate over 70 leading providers of data-driven mobile, video, cross-device and native tools and technologies, and integrate them into RadiumOne’s offering to brands and agencies.
“Data-driven marketers have shared with us their desire to reduce the number of vendors and touch-points required to deliver on their digital marketing activities,” said Bob Hall, SVP of Business Development of RadiumOne. “Our ecosystem of integrated and tested marketing and advertising technology partners makes it easy and effective for our customers to capture, visualize and leverage data in campaigns across all channels and devices.”
The RadiumOne ecosystem supports Consumer-Powered MarketingTM by helping brands to simplify their overall digital marketing operations. The goal in building the ecosystem was to improve campaign insights and performance and ultimately to make customer data more actionable.
RadiumOne has added the partner tools and technologies to its proprietary analytics suite to help fully understand the consumer journey across brands paid, earned, shared and owned assets, predict behavior, and act on insights to optimize paid media investment.
“We work closely with RadiumOne to provide deep insights and actionable metrics that help their clients better plan and evaluate their campaigns,” said Tiffini Hiss, vice president at comScore. “Some of these insights and metrics include brand safe and viewable impressions delivered to the right audience. We applaud companies like RadiumOne that are making granular, accurate data available in a single tool to help advertisers achieve their brand goals.”
The RadiumOne partner ecosystem covers two fundamental aspects of Consumer-Powered Marketing TM :Identify – capturing and understanding consumer digital behaviors – and Activate, or using data-driven insights to drive effective marketing campaigns at scale.
RadiumOne-integrated partners offering analytics, data capture, data management and attribution technologies that make it easy for marketers to identify important signals of consumer engagement and intent: Adjust, AppsFlyer, Oracle Data Cloud, Ensighten, Kochava, LiveRamp, Lotame, Marketo, mParticle, Segment, Spredfast, Tag Commander, Tealium and TUNE, among others.
Media, measurement, and advertising technologies that work seamlessly within the RadiumOne platform to activate marketing strategies across devices, reach and engage high-value prospects andcustomers, and evaluate marketing campaign performance: AOL, comScore, Google, Integral Ad Science, Moat, Nielsen, OpenX, Placed, Rubicon, Sizmek, SpotXchange, StickyAds and Visual IQ, among others.
“Real-time mobile engagement allows marketers to improve business outcomes like never before. By eliminating points of friction, RadiumOne brings marketers one step further, allowing them to leverage and act on the attribution data Kochava captures. Hats off to the RadiumOne team for helping to reduce the complexity of the mobile ecosystem,” said Charles Manning, CEO of Kochava.
For more information on the RadiumOne partner ecosystem, visit www.RadiumOne.com/Partners.
RadiumOne is the only data-driven marketing technology company helping brands connect activity on paid, earned, shared and owned channels to find high-value customers. Through our ability to see the strongest signals of consumer intent and predict where consumers are on their journeys, we can build safe and effective brand-specific campaign strategies. RadiumOne delivers digital campaigns that are measured against real business outcomes. Based in San Francisco, RadiumOne has offices across the North America, Europe and Asia Pacific. More on RadiumOne can be found at http://www.radiumone.com. Follow us on Twitter @RadiumOne.
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VP of Marketing