Unleashing the Power of Sharing Data: RadiumOne’s Report Reveals Consumers Who Share Content Are 9x More Likely to Purchase
Consumers share online content with their friends, family and co-workers via channels that most brands and website publishers haven’t tracked – until now
SAN FRANCISCO — November 17, 2016 – RadiumOne, the only data-driven marketing technology company that connects the dots between brands’ paid, earned, shared and owned channels to find high-value customers, today unveiled ‘The Power of Sharing’ report, highlighting how brands can tap into consumer sharing activities and signals to identify and predict new, high value customers. The report finds that consumers who share a brands content are nine-times more likely to purchase.
Additional takeaways from report:
- Dark social accounts for 75 percent of consumer sharing online. In most instances, websites, pictures and other information is shared with selected individuals for a reason, rather than an entire community via public social networks. This is a missed opportunity for marketers when not tracking these behaviors.
- Consumers that share content with themselves are 1.7x more likely to buy. Examples of how some users self-share include: texting oneself a link to a review they want to purchase later or emailing a video to themselves as a reminder to watch it later.
- Sharing activity is far less likely to lead to fraudulent traffic because “bots do not share”.
- Sharing data is unique and differentiated from third party interest and intent data.
“Taking advantage of consumer sharing behaviors has thus far been a widely untapped resource by marketers,” said Bill Lonergan, CEO at RadiumOne. “By analyzing and acting upon consumer sharing signals, marketers get a real time view into what consumers are interested in and where they are on their journey.”
One way marketers can better analyze and understand consumer signals is through RadiumOne’s Sharing Analytics tools. When implemented in tandem with event-based pixels, Sharing Analytics allows marketers to gather and activate signals from across their Web, mobile, PR and content marketing activities to improve their consumer insights and paid media effectiveness.
For the full report and methodology, please visit http://po.st/sharingdata.
RadiumOne is the only data-driven marketing company connecting the dots between brands’ paid, earned, shared and owned assets to find and connect with high-value consumers. Through our ability to see the strongest signals of consumer intent and predict where consumers are on their journeys, we can build safe and effective brand-specific campaign strategies. RadiumOne delivers digital campaigns that are measured against real business outcomes. Based in San Francisco, RadiumOne has offices across the North America, Europe and Asia Pacific. More on RadiumOne can be found at http://www.radiumone.com. Follow us on Twitter @RadiumOne.
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VP of Marketing