Harnessing the Power of Dark Social
Did you know that — by far — most social sharing takes place privately, out of the eyes of traditional tracking and analytic tools?
Over 90% of people share content behind-the-scenes, such as copying and pasting it directly into their emails, texts, or other formats. And until recently, most brands were leaving this organic type of sharing, known as “Dark Social”, untracked and untapped.
A Pocket Guide to Programmatic
Programmatic buying is expected to account for 46% of all digital media spending in 2015, experiencing steep growth as the benefits and opportunities expand to more screens and platforms. However, the complex world of programmatic is mired in jargons, terminologies, and acronyms.
10 Tips to Mastering Mobile Programmatic
Mobile ads help you shorten the gap between when a consumer is exposed to an ad and when they can act on it. By reaching consumers when they’re “out-and-about”, actively shopping and near a retail store, your ads can show a clear benefit and purpose that matches the consumer’s use of their mobile device. This can earn an immediate response and improve advertising performance.
Luxury Retail's Digital Moment
There are a growing number of opportunities to reach high-end audiences with money ready to spend. Luxury retailers continue to integrate display advertising with other digital channels that merge mobile, web, video, and social advertising in real time. This survey brings to light incredibly productive digital marketing strategies and tactics.
The Light and Dark of Social Sharing
Dark Social is the primary form of consumer sharing globally. Advertisers and publishers have an exciting opportunity to harness Dark Social and short URL sharing to understand consumers’ interests and intent to act on the insights in real time. The result is significantly improved ROI of social media and digital marketing investments.
Beacons: A Pixel for the Real World
By now, you have heard the pitch hundreds of times. I’m entering my favorite coffee shop, and suddenly my phone goes berserk in my pocket. I pull it out to discover a message for 10% off my next latte! Find out how to make beacons work in the real world.
Solving Marketers' Cross-Channel Digital Conundrum
Marketers have a cross-channel digital conundrum because the consumers they want to connect with distribute their attention across devices and channels. Learn strategies to solve for cross-channel marketing.