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We’ve consistently delivered superior results for our customers and provided them with unique and valuable insights to inform their marketing strategy. Learn more through our case studies, data reports, whitepapers, infographics and webinars.
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The Light and Dark of Social Sharing
Did you know that — by far — most social sharing takes place privately, out of the eyes of traditional tracking and analytic tools?
Over 90% of people share content behind-the-scenes, such as copying and pasting it directly into their emails, texts, or other formats. And until recently, most brands were leaving this organic type of sharing, known as “Dark Social”, untracked and untapped.
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