RadiumOne Takes Over MMA SM2 2016 during Advertising Week NYC
Hundreds of brands and marketers convened in New York City this week for the Mobile Marketing Association’s big event of the year — the SM2 Innovation Summit. With disruption and innovation in mobile marketing occurring at breakneck speed, expectations were high for transformational ideas and discussions this year, and the event did not disappoint.
RadiumOne was proud to be the premiere sponsor of the summit. President Kerry McCabe welcomed the audience during the opening remarks on Monday morning where he discussed how brands owe it to themselves to understand their consumer’s journey by unlocking the consumer signals that provide unique insights into their behaviors and habits across different screens.
As a featured partner, we had a spacious booth that anchored the expo area which gave us ample room to demonstrate our mobile analytics and advertising solutions to help businesses connect the dots between their mobile owned, shared, earned and paid channels.
We also shared the findings from our two recent reports on “The State of Mobile Acquisition” that explain how marketers can understand, identify and acquire more high-value users to drive their business forward and “The Dark Side of Mobile Sharing,” that explain how marketers can use Dark Social sharing activity to fuel better paid media results.
Some invaluable insights from these reports include:
- 82% of mobile sharing takes place on Dark Social channels such as email and instant messaging. Yet over 90% of social marketing ad budgets goes directly to social networks.
- Consumers respond the most to Dark Social shares via their mobile devices: 62% of clickbacks on Dark Social shares now come from mobile devices.
- 17% of your app’s users generate 85% of its revenue. High-value users generate four times more revenue than the average user.
- To acquire and truly get to know high-value users, marketers should look outside their own app for signals and take in data from the entire ecosystem, including 3rd party apps and websites, to see how they act “out in the wild.”
Throughout the event, we were impressed with the level of creativity and ingenuity that marketers are bringing to mobile as they find new ways to connect with consumers on their personal devices. From keynotes and breakout sessions to hallway conversations, the level of discourse was high, as the industry addressed topics ranging from analytics and measurement to personalization and the all-important user experience.
If you weren’t able to attend the event but would still like a demo of our mobile marketing solutions, contact us today.