RadiumOne Wins Spark Awards for “Best Digital Media Solution,” and More!

Delivering great results for our clients is typically satisfaction enough, but we’ll admit that when our achievements are recognized by independent media groups, it makes the work we do just a little bit more rewarding.

Such was the case recently when RadiumOne received four different Spark Awards for our work with Southeast Asia’s leading Internet TV service, iflix.

Now in its third year, the Spark Awards is produced by Marketing Magazine to recognize media excellence for advertising and marketing campaigns throughout Southeast Asia. Hundreds of brands, agencies and technology providers were nominated for the awards, and winners were chosen based on their innovation, effectiveness and value proposition to advertisers, agencies and clients.

At the recent ceremony held at the Four Seasons Hotel in Singapore, RadiumOne took home awards for:

  • Best Programmatic Media Solution
  • Best Digital Media Solution
  • Best Subscription Strategy
  • Best Launch Strategy

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The campaign that earned us such accolades helped generate more than 1 million subscribers for iflix’s Internet TV service in less than six months, a remarkable achievement that helped the company grow from literally zero brand awareness before its launch to 25% awareness in the region very quickly. We also helped iflix reduce its acquisition cost from $25 all the way down to a mere $3.

“It was great to work with a client like iflix where together we see and measure real business outcomes each day,” said Kerry McCabe, Managing Director Asia Pacific at RadiumOne. “It shows what’s possible when consumer behaviour, brand, sales and LTV are the focus vs. unsophisticated lower funnel defaults.”
To learn more about the campaign and how we helped iflix leverage data-driven marketing strategies to acquire high-value customers, read the complete case study here.