The Power of Sharing Data Report:
Sharers Are 9x More Likely to Purchase
Everyday, consumers share online content with their friends, family and co-workers via channels that most brands and website publishers don’t or cannot track.
The sharing of content on desktop, tablet and mobile yield strong interest and intent signals and insights for brands.
Understanding these signals gives visibility into where consumers are at on their journeys and informs a brand’s broader marketing strategy; connecting the essential dots across paid, earned, shared and owned marketing channels.